Civic Video is one of Australia and New Zealand’s leading video rental chains with over 300 franchises.

Challenge: for Civic Video to further enhance their franchise support systems specifically in the areas of efficiency. Develop a system which would allow franchisees to replace inefficient and expensive processes of individually telephoning customers and introduce true real time contact.

Solution: a simple integrated SMS desktop solution which allows franchisees to generate any member report from their existing CRM and send text messages to chosen client sectors. This has allowed franchisees to directly contact overdue customers and execute permission based direct market in real time. This has resulted in massive cost savings and increase in efficiencies.


Rockend provides innovative, reliable and easy to use software for the real estate industry.

REST Professional is Rockend’s key property management tool with thousands of users across Australia and New Zealand.

Challenge: to add greater strength, flexibility and functionality to an already market leading product. More specifically, reduce time consuming tasks such as rent arrears chasings, contact with tradesmen and landlords.

Solution: worked closely with Rockend technical team to develop integration within REST software, allowing users to select SMS as a method of communication with clients. Agents are now using SMS as a serious operational contact tool, bringing costs down and efficiencies up. Rent arrears lists are now managed in minutes instead of hours.


Centrebet is one of Australia’s leading online sports betting companies.

Centrebet also enjoys strong market presence in Europe and Scandinavian countries.

Challenge: to work closely with Centrebet in understanding and fulfilling their ongoing telephony objectives.

Solution: provision of user friendly outlook SMS systems with Scandinavian language and character functionality for centralised client communication uses. Additionally we are working closely with major Australian telcos in assisting Centrebet with their goal of bringing their existing online offering to the 3G spectrum.


OzTips.com is Australia’s leading online sports tipping provider with over 500,000 clients.

Clients include ninemsn and Rebel Sports.

Challenge: to allow existing OzTips.com clients greater flexibility and access by allowing them to interact via their mobile phones. Grow existing market share and appeal to typically non online users.

Solution: Edgility developed a WAP based application that any OzTips.com client could download from their online account. This software could be accessed at any time to place tips, check progress make changes etc. any changes would be synchronised with their online account.


Roadshow Home Entertainment is one of Australia’s largest film and home entertainment distributors.

They also run a large team of merchandisers whose primary objective is to ensure that product stock levels and placement are at optimum levels at all times.

Challenge: to effectively communicate with merchandisers in an efficient and cost effective manner to ensure that instructions are promptly actioned. Roadshow relied on manual communication, often resulting in high communication and resource costs.

Solution: web based SMS solution which allows for access from any online environment. Cost centres and groups are easily created and managed allowing for bulk broadcasting and reply from recipients has resulted in reduction in coordination staff and significant reduction in communication costs.



AAPT is one of Australia’s leading telecommunications carriers and part of the Telecom New Zealand group.

Challenge: to streamline debt retrieval process within the AAPT credit department by introducing high volume broadcast SMS reminders without disproportionate impact on AAPT call centres.

Solution: Edgility developed an automated SMS broadcast system which allows for files from AAPT to be automatically uploaded at midnight and automatically sent at 30 minute intervals. This allows for even load spread amongst AAPT call centres and effective debt retrieval processes.


Northern Suburbs Rugby Club is a mainstay of the Sydney rugby scene.

The club is celebrating its 105th birthday and continues to grow from strength to strength. The licensed premises were recently refurbished and received numerous awards in 2005 for best licensed premises. Norths continues to field strong teams from the top grade down.

Challenge: two key areas needed addressing - a) to improve real time communication with each member of every grade within the football ranks and b) to effectively communicate to the continually increasing social member base in a cost effective and direct manner

Solution: web based SMS solution which allows for access from any online environment. Cost centres and groups are easily created and managed allowing for bulk broadcasting and reply from recipients has resulted in reduction in coordination staff and significant reduction in communication costs.
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