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If you’re running a business, you should have an idea of your brand voice. It defines how your organisation sounds and feels when you have conversations with customers via SMS messaging. A well-defined brand voice can bring out your company’s personality and core values. An effective...

Edgility launches the first of several business tools, developed specifically for Microsoft Office products - Edgility for Excel. Send SMS directly from Excel spreadsheets, without the need to import or transfer data into any other platform. As leaders in the field of mobile communication and conversational business...

Enterprise SMS sounds like a complex communications system, but it is an essential platform with infinite functionality. Sending texts to customers improves communication, strengthens relationships, and keeps your business front and centre in the customer’s life.  Applying SMS messaging to every part of your business modernises...

When you are using SMS as part of your business’ marketing or operational processes, the aim is to streamline and improve these processes, without overworking you or your staff. This is why you need an SMS API.   What does an API do? An API, or application programming...

When you want to use enterprise bulk SMS  protocols, you cannot send a bank of texts that will pepper your audience with information they may not want. Best practices for sending these texts are listed below, and you should take them to heart before beginning...