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Browse our frequestly asked questions.


General SMS

How long does it take for my SMS to be sent?

Almost instantly. When submitting SMS from the online platform it takes seconds to process the request and send the SMS.

Can I send an SMS from my business name?

Yes, these custom Sender ID’s are referred to an Alphanumeric or Alpha Sender ID’s.


A Custom (or Alphanumeric) Sender ID is usually a branded or meaningful word. For example, you can send an SMS message from Edgility. Noting that due to telco protocols an Alpha Sender ID can only be 11 characters long and cannot contain any spaces or symbols, so you sometimes need to get creative with abbreviating longer names.


The most important thing to understand about a Custom Sender ID, is that recipient CANNOT reply to the message. We generally only recommend considering a Custom Sender ID for things like reminders and alerts where you do not need to worry about receiving opt-outs or replies.

Do I need to use APIs to send messages?

No. Through the online platform, you can send SMS immediately.


You can also send using email SMS and we have SMS API’s available if you would like to integrate SMS into other applications or software.

Can I send SMS messages by email?



Email SMS allows you to converts your email into an SMS messages. If you have replies enabled they will be sent to your email inbox.

Can I send SMS to international numbers?

Yes, you can!


Contact us directly about international SMS pricing and routes.

What number will my messages come from?

When replies are enabled your SMS will come from a Mobile Data Number. These numbers look like an ordinary mobile number however can only be used for SMS and are unable to receive calls.

Can I receive replies?

Yes. By switching replies ON recipient of your SMS will be able to reply. These replies are stored in your online account and a copy sent to your email.

Is my data secure?

Yes. We take data security very seriously. We use enterprise-grade security features, onshore message routing, and audits of our systems to ensure customer and business data is protected.

Is there anyway to get my message history?

Yes, there is no expiry on message history. All messages sent and received are recorded on your account and accessible via reports.

Why are some of my SMS sent or delivered?

Sent vs Delivered

DELIVERED – Your message has been successfully delivered to the recipient’s handset and we have received a confirmation (delivery receipt) from the carrier that it was delivered to the handset.


SENT – Sent (Sending) status describes a message that has been sent from our system to the carrier but the carrier has not returned a confirmation of delivery. These confirmations are known as delivery receipts.

Please note that in some cases, it may take some time to for a sent status to change to delivered as this is dependent on notification from the carrier. A Sent status does not confirm the message was delivered nor failed, however in most cases this will update over time to Delivered or Failed. There are a number of reasons a status remains as Sent, the most common reason for Sent status are:

  • Phone is disconnect or number no longer in use.
  • Phone number active but phone switched off or out of range for an extended period of time and the message cannot be delivered.
  • Recipient is experiencing Network problems.
  • The message has been successfully sent and delivered however the carrier has not sent us a confirmation of this which is more often the case.

When a message is in Sent status, several carrier dependent retry strategies come into operation.

If there is no response by the end of the retry period the message will become expired and will be marked as Failed.

Why did my SMS Fail?

Failed status indicates the mobile handset has not received the messages. If you have entered the mobile number in the correct format the most common reason could be one of the following;

  • SIM card is not in the phone
  • Out of network range for more than 72 hours
  • Have not paid phone bill
  • Travelling overseas (connected to another network)
  • The number is invalid or disconnected. You can safely delete the number from your list.

Marketing SMS

Is SMS marketing legal?

Direct marketing messages can only be sent to handsets with prior consent from the recipient. Under Australian law it is illegal to send unsolicited commercial electronic messages.

What are the spam laws regarding SMS?

There are many spam laws that you must abide by when dealing with SMS. A few of the more common things to look out for are:

  • Always provide a way to opt-out for marketing messages
  • Don’t send SMS to numbers you have purchased from a third party source
  • Only send to numbers your business has collected with permission to send them SMS

For more information please view the below Spam Acts;

Australian Spam Act

New Zealand Spam Act

I want to send a marketing campaign. Is opt-out required?

Yes. If your messages are considered as marketing messages, legally you need to provide a way for your customers to opt-out from future campaigns.

Simplest opt out method;

Reply STOP
Add “Opt Out? Reply STOP” to the end of your message, be sure you have replies enabled. Any recipient that replies STOP will automatically be added to your opt out list and excluded from future sends.


What is Edgility?

EDGILITY is an Online SMS provider based in Australia servicing Australian and New Zealand customers. They have developed their own SMS Gateway platform MessagePort.

What is MessagePort?

MessagePort is an online SMS Gateway Platform allowing users to communicate with customers via SMS.

What is an SMS Gateway?

SMS Gateway is essentially an online platform that provides a client with the means to send mass text messages within seconds of the command to send. It acts as a conduit between the user and the telecommunication network so that a reliable service is provided.


Technical Reponse;

An API allows query parameters via URLs that provide SMS gateway instructions to send text messages. This can be enabled through scripting language such as PHP that can be integrated to web forms and other applications.

How does an SMS Gateway work?

An SMS gateway acts as a relay. It translates from one protocol to another through SMSCs (SMS Centres). These SMS Centres includes wireless networks that handle forwarding, routing store and other SMS operations ensuring the messages are delivered to the destination mobile phone.

What does SMS Integration mean?

SMS integration is when businesses use their existing database or CRM to target their customers through an SMS Gateway. This can include targeting customers with promotions, news and other information. This integration can use automation to communicate with customers.

What is the difference between SMS and MMS?

SMS means Short Message Service while MMS means Multimedia Messaging Service. This is the next level of a text message allowing video, audio and picture content to be sent to a mobile device. Sending an MMS can lead to a premium price depending on the gateway used.

What is an SMS Broadcast?

SMS broadcasting is a way of sending short message service (SMS) or text messages in bulk to many recipients. Essentially, you can broadcast a message using an Online SMS gateway/platform and have the message delivered straight to the recipients’ handset.


Is there additional costs for replies?

NO, Edgility does not charge you for replies (two-way communication).

Am I locked into a contract?

No. We will bill you monthly and you can cancel anytime.

How do I get started?

Select the option above that suits you best and one of our messaging experts will get you off to a great start. Want to start sending right now? Sign up for the trial option – you get your first 25 messages free and can top up for more with a credit card.

Our support staff will endeavour to respond to you as soon as possible. Most enquiries are answered within 1 business day.

Why choose Edgility?

Premium Local Routes

Bank Grade Security

99% Uptime SLA

No Upfront Costs

Live SMS Delivery Statuses

Premium Support