Now that the ACMA's Sender ID Register is in force, "which Sender ID should we use?" is no longer just a branding question - it's a compliance and operational one. Here's how medium-sized organisations should structure their SMS sending. For a sole trader, choosing a Sender...
The Sender ID Register came into full effect on 1 July 2026. Having guided hundreds of organisations through registration, we've identified the misconceptions that caused the most disruption, and what your business should verify now that the rules are live. The Australian Communications and Media Authority's...
Streamlining Student Communication and Administration with Edgility’s Inbound SMS Workflows In the education sector, effective communication is crucial for the success of student engagement, attendance, and administrative efficiency. One mid-sized Australian education provider, offering vocational training across multiple campuses, found itself overwhelmed by fragmented communication channels...
The holiday season is the busiest—and most stressful—time of year for enterprises across retail, logistics, hospitality, and customer service. Customers are overwhelmed by competing offers, high demand leads to operational pressure, and staffing often runs thin. In this environment, communication becomes the differentiator. And nothing cuts...
For years, SMS was seen primarily as a marketing tool: push a promotion, get a quick response, measure click-through. But in 2025, enterprises are using SMS for far more than sales. They’re turning to it as a flexible, enterprise-wide communication layer that touches everything from...
The shift to hybrid work is no longer a temporary adjustment - it’s the new reality for enterprises worldwide. Employees now split time between office, home, and mobile work environments. While tools like Slack, Teams, and Zoom have become staples of collaboration, they don’t always...
In the digital age, enterprises are under increasing scrutiny when it comes to data protection and communication compliance. With regulations like GDPR in Europe, TCPA in the US, and strict spam and privacy laws in Australia, organisations must tread carefully. SMS, with its unmatched reach...
When downtime, outages, or emergencies strike, seconds matter. Yet too many organisations still rely solely on email for urgent communication - a risky move when spam filters and inbox overload get in the way. Why SMS Wins for Critical Alerts Speed: Instant delivery and high visibility. ...
With so many digital channels—email, social, chat apps, push notifications—some wonder if SMS still has a place in the enterprise stack. The answer: absolutely. Why SMS is Irreplaceable Reach: Unlike apps or emails, SMS doesn’t require downloads or logins. Immediacy: 90% of texts are read within...
Artificial Intelligence (AI) and SMS may seem like two very different technologies, but when combined, they create one of the most powerful customer engagement tools available to enterprises today. With Edgility’s enterprise-grade SMS platform, businesses can harness AI to deliver smarter, faster, and more personalised communication...
