21 May Boost Your Business Communications: SMS Integration with CRMs and Everyday Tools

Posted at 09:15h in Business SMS, SMS API by

Effective communication is at the heart of every successful business. While email, phone calls, and messaging apps all play a role, SMS remains one of the most direct, reliable, and engaging ways to reach customers, teams, and stakeholders. But what if you could seamlessly integrate SMS into the tools you already use every day?

With Edgility, you can power up your CRM and business communications by integrating SMS into Microsoft Outlook, CRMs like HubSpot and Go High Level, and even standard email platforms via our Email-to-SMS feature. This ensures that no matter how your team communicates, SMS is just a click away.

Why Integrate SMS into Your CRM and Email?

Your CRM and email platform are central hubs for managing customer interactions. By embedding SMS functionality directly within them, you gain several key advantages:

Instant Communication – Unlike emails that can go unread for hours (or even days), SMS boasts open rates of over 98%, ensuring messages are seen almost immediately.

Improved Customer Engagement – SMS is direct, personal, and non-intrusive, making it ideal for appointment reminders, order updates, follow-ups, and promotional offers.

Streamlined Workflows – No need to switch between platforms. Send SMS messages directly from Outlook, your CRM, or even your email client, reducing friction and saving time.

Two-Way Conversations – Many SMS integrations support real-time responses, allowing customers to reply to texts and keeping the conversation in a centralised place.

Higher Response Rates – SMS gets faster and higher response rates than emails, making it the perfect tool for confirmations, surveys, and customer support interactions.

Edgility’s SMS Integrations: Bringing Messaging to Your Everyday Tools

1. SMS in Microsoft Outlook

For businesses that rely on Outlook for email and scheduling, SMS can now be part of your daily workflow. With Edgility’s Outlook SMS integration, you can:

Send SMS directly from Outlook – Just like composing an email, but faster and more effective.
Manage conversations alongside emails – Keep track of SMS replies within the same interface.
Use templates for efficiency – Send personalised messages at scale with pre-configured templates.

With Outlook SMS, you can remind clients about meetings, follow up on invoices, send notifications, or even run SMS marketing campaigns—all without leaving your inbox.

2. Email-to-SMS for Non-Outlook Users

Not using Outlook? No problem. Edgility’s Email-to-SMS feature allows you to send SMS messages from any email platform simply by sending an email to a designated address.

How it Works:

  • Type your message in an email.
  • Send it to a special SMS gateway address.
  • The email is instantly converted into an SMS and delivered to the recipient’s phone.

This feature is perfect for businesses that want SMS capabilities without a dedicated integration or those who use multiple email platforms.

3. SMS for CRMs Like HubSpot & Go High Level

For businesses managing customer interactions in a CRM, SMS is an essential tool for:

Lead Nurturing – Send automated follow-ups via SMS to keep prospects engaged.
Appointment Reminders – Reduce no-shows with timely SMS notifications.
Sales & Support – Maintain customer conversations directly within your CRM.

With HubSpot, for example, you can send and receive SMS messages from contact records and workflows, ensuring seamless integration into your sales and customer service processes. Go High Level users can take advantage of native SMS messaging within their platform, ensuring all client interactions are easily accessible.

Enhance Your Business with SMS & Edgility

SMS is more than just a marketing tool—it’s an essential business communication channel. By integrating SMS into your CRM, email, and Outlook, Edgility helps businesses stay connected, improve efficiency, and increase customer engagement.

Ready to upgrade your communication strategy? Contact us today to learn how Edgility’s SMS integrations can simplify your workflows and drive better results.