01 Dec SMS for Seasonal Communications: Keeping Customers Engaged

Posted at 16:23h in Business SMS by

The holiday season is the busiest—and most stressful—time of year for enterprises across retail, logistics, hospitality, and customer service. Customers are overwhelmed by competing offers, high demand leads to operational pressure, and staffing often runs thin. In this environment, communication becomes the differentiator.

And nothing cuts through the noise like SMS.

 

Why SMS Matters in December

  • Immediacy: 90% of messages read in 3 minutes.
  • Reliability: 99% delivery rates, even with overloaded networks.
  • Trust: Customers see SMS as personal and important, compared to crowded inboxes.

 

Seasonal Use Cases

Retail:

  • Notify customers of extended trading hours.
  • Send last-minute promotions or gift card reminders.
  • Provide delivery cut-off times to manage expectations.

 

Hospitality & Travel:

  • Confirm reservations instantly.
  • Send waitlist notifications.
  • Promote seasonal packages.

 

Logistics:

  • Real-time tracking updates.
  • Alerts for delivery delays.
  • Confirmation of successful delivery.

 

Building Holiday Trust with SMS

Holiday stress is real. Customers expect quick answers, reliable updates, and personalised offers. SMS delivers all three, helping enterprises:

  • Reduce inbound call volumes by providing proactive updates.
  • Strengthen customer trust with transparent communication.
  • Drive higher engagement compared to email or social ads.

 

How Edgility Supports Enterprises During Peak Season

  • Scalable infrastructure to handle message surges.
  • Global coverage for multinational brands.
  • Compliance tools to separate marketing vs transactional communications.

 

👉 In December, communication speed is everything. With Edgility, enterprises can stay connected, reduce friction, and deliver a better customer experience during the most competitive season of the year.