11 Jul SMS in the Age of Omnichannel: Why It Still Matters

Posted at 16:05h in Business SMS by

With so many digital channels—email, social, chat apps, push notifications—some wonder if SMS still has a place in the enterprise stack. The answer: absolutely.

Why SMS is Irreplaceable

  • Reach: Unlike apps or emails, SMS doesn’t require downloads or logins.
  • Immediacy: 90% of texts are read within 3 minutes.
  • Universality: Works on any device, anywhere in the world.

 

The Omnichannel Advantage

SMS isn’t about replacing other channels but complementing them:

  • Use SMS for urgent alerts and email for detailed follow-ups.
  • Use push notifications for app users, but SMS for everyone else.
  • Connect SMS into CRM or marketing automation for seamless omnichannel workflows.

 

Enterprise Scenarios

  • Retail: Send promotions via email + SMS for maximum coverage.
  • Logistics: Pair delivery tracking links with real-time SMS updates.
  • Healthcare: Reinforce app notifications with SMS reminders.

 

At Edgility, we position SMS as the foundation of omnichannel communication—always on, always read, and always reliable.